PRIVACY POLICY

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.lifeunplugged.com (the “Site”).

Personal information we collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.


Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, VISA, Mastercard, AMEX, Discovery, etc.), email address, and phone number. We refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

How do we use your personal information?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

Sharing you personal Information
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioral advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
- [[INCLUDE OPT-OUT LINKS FROM WHICHEVER SERVICES BEING USED]]

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Do not track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Your rights
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

Data retention
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Changes
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.


Contact us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at support@lifeunplugged.com or by mail using the details provided below:

Life Unplugged

[Re: Privacy Compliance Officer]
Unplugged Outfitters LLC, 100 East Broadway, Mount Pleasant MI 48858, United States

It started with

A student, A professor, and A heart for change.

Told by co-founder, Dylan Banagis
In 2012 at Central Michigan University, I sat in a Recreation 110 class when a guest speaker rolled through the door on a single speed bicycle wearing a rock climbing helmet, PFD, and an 80-liter backpack. That professor was Jordan Bruursema. And something about the way Jordan moved through life — the zest, the joy, the genuine care for people — made me want more of that for myself.

I started showing up to Jordan's office hours. As time went on, we both realized we shared the same heart — for Jesus, for people, and for helping others.

We were also both watching the same massive problem unfold right in front of us. Jordan was seeing it in his classroom — students who used to walk in on the first day and get to know each other were now just staring at their phones. I was watching it at Young Life camp — where high schoolers would come completely alive the moment their phones were taken away for the week.

Two simple guys. One massive problem. No current solution.

just like that

LIFE UNPLUGGED WAS BORN.

With no experience and a Bible verse as motivation (John 10:10), we started a t-shirt company. What we didn't know was how big that t-shirt company would become.

What began with a couple of designs and a makeshift website turned into selling at farmers markets out of Jordan's minivan. That minivan turned into a trailer. The trailer turned into a bus. By the time COVID-19 hit, we were going to hunting and fishing shows every single weekend. I had met Kara, my now wife, and the business was gaining serious traction.

Instead of slowing down during COVID, we chose to double down. Kara and I got married, bought a house, and moved the entire operation into our basement. For four years we slid deliveries down the stairs, employed over 20 college students, and blew way too many fuses.

In 2024, the business had outgrown the house and it was time to move operations to where we are now — a massive (and old) renovated bank in downtown Mount Pleasant, MI where we house all manufacturing and retail business.

"The thief comes only to steal and kill and destroy; I have come that they may have life, and have it to the full." -John 10:10

CHOOSING WHERE TO

GIVE BACK WAS EASY.

When it came time to decide where to give back, it wasn't even a conversation. Jordan and his wife Danielle had already been through the hardest thing a parent can face — the loss of their son, Sawyer. Sawyer was born with a congenital heart defect called Hypoplastic Left Heart Syndrome, where the left side of his heart wouldn't work properly. He was here for 10 weeks before he went to be with Jesus. Congenital heart defects are birth defects that affect 1 in every 100 kids and are the leading cause of infant death in the United States. Most people have never even heard of them.

To honor Sawyer and spread awareness for other Heart Warriors, 11% of our net profits are donated to families of children born with a congenital heart defect. The funds go toward the basics — rent, groceries, gas — the real costs that don't stop just because your child is fighting for their life in a hospital bed.

To date, we have served over 100,000 orders and donated over $100,000 to charity.

Same goal

NO LIMITs

The mission stays the same:

To encourage others to unplug from technology, be present with one another, and give back to families of a child born with a CHD.

As far as we know, not everyone knows about CHDs, and not everyone has Life Unplugged gear. So until then, we keep going.

Our hope is to reach the tired mom, the hopeless teenager, and the mentally exhausted employee. The world will tell you that when you're not on your phone, you're missing out. But guess what? They're wrong. It's actually the other way around.

We're not asking you to toss your phone out the window. Just be intentional. Know when to use it; know when to put it down. You were made to live in the moment and enjoy the little things in life. Don't get to the end of yours and wish you would have done it now.

JOIN THE MOVEMENT

BEST SELLERS
BEST SELLERS
T-SHIRTS
T-SHIRTS
HOODIES
HOODIES
LIMITED EDITIONS
LIMITED EDITIONS